BRAND ARCHITECTURE, IDENTITY, AND WEBSITE DEVELOPMENT
Bridal Tribe is a top wedding blog in the US! It is the source for local wedding planning help and wedding inspiration. It is a place where brides can connect with other brides, get fashion, beauty, and fitness advice and so much more! A blog that allows brides to share wedding planning ideas, ask questions, rant, and make friends. They support them from the ring to the dress and through the vows.
BridalTribe approached Seraglio to evolve their brand as they honed in on growth verticals. We studied BridalTribe’s industry and target audience, identifying opportunities to make Bridal Tribe Google-friendly, create a data-driven user experience, and build human relationships in the digital platform. We also uncovered opportunities to convey their differentiated offering while refreshing their visual identity.
The Brand Architecture.
Bridal Tribe needed to reinforce their brand as cohesive and unified while still effectively positioning their offerings to their target audiences with specific needs, drivers, and expectations. The new brand structure provided clarity to the market and a tailored user experience for the audience, while also promoting a single, unified brand with the sole purpose of catering to brides all over.
Seraglio redesigned Bridal Tribe’s website. With a firm grasp of the vision, our approach turned tactical. We redesigned and developed a new website, cleaned house, streamlined content, and developed a communication and content strategy to nurture relationships.
Two years and Counting
We developed a website that showcases what Bridal Tribe is about; making it easy for first time visitors to fully understand the brand and go through the website without any hitches.
Increased organic traffic
Increase in site visits