What is Branding?

What is Branding?

Branding is the most important method a business uses to distinguish itself from other businesses. It is through branding that a business builds reputation and goodwill on which it conducts future businesses. For any business to have a chance of survival, it must...
Ten ways to build a brand for your small business

Ten ways to build a brand for your small business

Branding is just as important for small businesses as it is for big names. Indeed, many corporate brands try to look more like small firms in order to appeal to consumers that prefer to support independent brands. Dan Einzig of agency Mystery explains how to develop...