REBRANDING AND SOCIAL MEDIA
CONTENT STRATEGY FOR APP
Fit Meet is a mobile app that links people based on their sport and location to find training partners. From weight training, running, walking, cycling to team sports, from social to advanced and club level Fit Meet has everything!
Fit Meet Pty Ltd is a fitness mobile app – Fit Meet links people up to find training partners in their area.
Basically it’s about encouraging people to move more, walk, run, cycle, lift weights, play tennis, whatever they like and they can use the app to find people to train with and help keep them accountable. It’s for anyone aged over 18, all fitness levels, all activities and all locations.
The problem was that they needed this App to be well publicized and understood – people were not sure what it was about and needed more explanations. And this is where we come in.
Seraglio Digital devised a content strategy that would create a community of supporters and give The FitMeet App team the voice they so desired. We developed content that spoke and passed across the message of the brand to their audience. Then we created graphics to help their target audience better understand what the App is about and how to use it.
Two years and Counting
We developed a content plan that covers the next months and these content have been garnering engagement from users and more downloads.
Increased organic traffic