Paola Langella and Shapes Studio

SOCIAL MEDIA CONTENT STRATEGY FOR 

FITNESS BRAND

The Client.

Paola Langella is a fitness coach and the owner of Shapes studio. 

Shapes is a platform that brings the power of Pilates, fitness and health across the world. With unlimited access to videos from Dynamic and Cardio Pilates to stretching, members can indulge in sustained strength, balance, and well-being and nurture a love for their bodies. We worked with both Paola and her studio

The Opportunity.

Paola’s personal journey and the love for her clients brought her to study further to become a Health Coach Nutritionist in order to learn the tools and strategies with which she could help her clients to improve not only their bodies but also their lives. Paola came to us because she needed a balance between her personal Brand and Shapes Studio. While she loved being a coach, she also wanted to offer her services as a personal pilates trainer.

The Outcome.

We thought about this and got to work by differentiating both brands and making sure they weren’t used interchangeably. We developed content for both brands and laid emphasis on the different services offered and how different both brands are. 

Now, Paola offers online pilates classes for her students and partners with Sweaty Betty to make this happen.

Contact Paola

If you ever find yourself in London after the Pandemic, Paola’s Studio is open for all your fitness needs. You can also find her on social media and book her for private or online sessions. 

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