The Outserved App

REBRANDING AND SOCIAL MEDIA

CONTENT STRATEGY FOR APP

The Client.

The Founders of The Outserved App work at the intersection of bridging deal gaps, saving, and community. They specifically focus on using technology to spur citizen saving, engagement, improve communities, and help people make better financial decisions. 

The Opportunity.

Outserved lets you favorite your most-liked businesses which allow you to receive notifications about their latest offers when you drive near, as well as direct messages to keep you in the loop. The Founders were looking to rebrand and restrategise their social media content to showcase the new identity of the App. 

The Outcome.

Seraglio Digital devised a content strategy that would create a community of supporters and give The Outserved App team the voice they so desired. We developed content that spoke and passed across the message of the brand to their audience. Then we created graphics that the audience could interact with, from memes to saving tips and text alerts for the next best deals. 

Six Months and Counting

We developed a content plan that covers the next months and these content have been garnering engagement from users and more downloads.

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Increased organic traffic

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Increased engagement

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Increase in App download